Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

• “Global warming is real, and here’s a CFL lightbulb and more info.”
• “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

• retailers (and the manufacturers) of compact fluorescent bulbs
• shade-grown coffee
• cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

• using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.

Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.

Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.

Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.

Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.

Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.

Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).

TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.

The newly formed Obama administration has listed greenhouse gas (GHG) tracking and reporting as a major goal, with the objective of protecting the future of the environment by reducing today’s carbon footprint. If no action were taken, the makeup of the earth would significantly altered. Future actions will establish a market drive carbon cap and trade program to drive GHG emissions reductions.

Greenhouse Gas tracking is outlined in The Climate Registry Protocol, which details the requirements for mandatory monitoring and tracking. The premise around greenhouse gas tracking are included in the U.S. Clean Air Act, aimed at improving air quality and lowering greenhouse gas emissions.

The Environmental Protection Agency (EPA) proposes mandatory reporting of the gases contributing to global climate change from about 13,000 facilities nationwide. These facilities account for the majority of greenhouse gas emissions within the United States and present a logical starting point for emissions reductions in the US. The regulation would cover companies that either release large amounts of greenhouse gases (GHG) directly or produce or import fuels and chemicals that when burned emit large amounts of carbon (CO2) gases.

One of the major focuses of the Greenhouse Gas tracking protocol is refrigerant gases used in refrigeration and cooling systems by numerous facilities, including manufacturers, food processors, retailers, grocery stores, office buildings, municipalities and hospitals, just to name a few. Because of their chemical makeup, refrigerant gases contain significant levels of carbon in the form of chlorofluorocarbons (CFCs), hydrochlorofluorocarbons (HCFCs) and perfluorocarbons (PFCs). Use of these compounds has been regulated under the U.S. Clean Air Act for several years.

Greenhouse gases absorb and release radiation into the atmosphere, setting off a global warming effect on earth. The intent and overall goal of GHG tracking relates to better collection and management of the emissions data now so informed decisions can be made about future carbon trading schemes. The tracking protocols also help government entities to more accurately inventory the amounts of emissions reaching the atmosphere. The new GHG legislation puts in motion the data collection, organization, and first stage reporting mechanisms to allow the US to accurately calculate and maintain a GHG emissions baseline across the entire economy. This will allow for better understanding today as well as to determine progress for future Cap and Trade programs. With this accurate information, it can be determined if the guidelines are effective in lowering the harmful effects of these substances to the ozone layer.

Greenhouse Gas tracking involves measuring direct and indirect emissions and keeping extensive records on its usage, maintenance, leak containment and disposal. Heating and cooling systems, as well as other energy consumption, are defined as direct emissions.

Better and more effective GHG management is an objective of the current US government. No longer will the US sit by and watch the world attack the issue of climate change. The US is now taking action to lower carbon emissions to the betterment of future generations. By taking no action, the earth’s makeup would significantly change, with humans and animals adversely affected and marine and plant life severely damaged.

Greenhouse Gas (GHG) management and reporting is now falling under the EPA regulations contained within The U.S. Clean Air Act because the causes of global climate change is now well know. Human activities and the use of global warming substances, like refrigerant gases, are all leading to increased global warming. The substances are carbon dioxide, chlorine, bromine, nitrous oxide, chloroflurocarbons, hydrofluorocarbons, methane, methyl bromide, methyl chloroform, sulfur hexafluoride, hydroxyl, perfluorocarbobs, halons, carbon tetrachloride, fluorine, and the fluorinated gases hydrofluorinated ethers and nitrogen trifluoride. The mandatory law is aimed at reducing the use of these substances to lower the effects of global warming.

Beginning in 2010, GHG management, tracking, and reporting will be environmental law for the highest emitting facilities. Part of the management will revolve around better tracking and reporting of refrigerant gases. Entities must submit usage reports and service records for all refrigerants having high GWP. Special calculations are applied to refrigerants when any leads occur. The GHG emission reporting rules and related protocols allow for progressive companies to take advantage of software already created to help with carbon emissions reporting. Some web applications allow organizations to track GHGs to the asset level across global, distributed facilities.

Recycling is like exercising - everyone knows we should do it, but not all of us do it as frequently as we should and many of us don’t do it at all. However, there are tons of reasons why you must make an effort to recycle as much as feasible. If you have not been diligent about recycling, this article provides some great reasons why you should start.

1. Recycling cuts back on global warming.
2. Production of certain materials from the start can release serious amounts of CO2 into the atmosphere.
3. Recycling paper saves trees - for each ton of paper recycled, 17 trees are saved. Each of these trees can extract around 250 pounds of carbon-dioxide from the air in a year.
4. Recycling makes us more energy-efficient. It frequently takes a great amount more energy to form something from nothing than to reuse it.
5. It keeps our landfills from overflowing. We are fast running out of space for landfills especially near towns.

Beach towns have been dumping trash into their seas for years to by-pass the difficulty, but with widespread sea ecological collapse, this isn’t longer a practicable option. Worse yet, it’s hard to find land in suburban and agricultural areas whose residents will permit landfills to come into their areas without a fight. The squeeze for rubbish heap land is only going to become worse in the future.

Recycling gives us some hope. Studies show that 60% to 75% of rubbish in landfills can be recycled. That suggests that if everyone recycled, we would have 60% to 75% less rubbish in our landfills, and we’d need at least that far less land for rubbish disposal. The rubbish in landfills is mostly not treated in any way it’s simply thrown in a huge hole and buried over. A lot of this rubbish isn’t environmentally friendly or readily biodegradable and it is unsurprising that contaminants can get into our water. It is also a major reason why it isn’t safe to drink from streams and brooks when you are hiking and camping even when it’s like you are in a spotless environment. It reduces air pollution. A lot of factories that produce plastics, metals, and paper products release poisons into the air.

For instance, plastics are usually burned in incinerators. Plastics are made with oil, and that oil is released into the atmosphere when the plastic burns, creating significant greenhouse-gas emissions. From manufacturing to processing, from collection to invention it’s common knowledge that recycling is an expansion industry, earning billions of bucks yearly. Our desire to recycle is only going to grow more insistent as populations grow and as technology changes. It adds to property worth. It is obvious a rubbish heap near your house can decrease your property values significantly. Recycling decreases the quantity of land required for landfills. This decreases the quantity of homes near landfills, keeping property values up and house owners cheerful. The more folks recycle, the less landfills we need and if enough folks pitch in, recycling should pay off for everyone. It is good business. Pitting business against the environment is a lose-lose situation - everyone suffers.

Commercial factories and processing plants save masses of cash on energy and extraction systems when they use recycled materials rather than virgin resources. They also make sure that basic resources don’t become a scanty commodity, keeping demand and costs down and making sure that their business can continue for years to come. One person can contribute. Many of us think this is true with recycling, too but the reality is that small acts of recycling make a giant difference.

Residential solid trash, also called urban solid waste and municipal solid garbage, is refuse that normally comes from households. It is either in solid or semisolid form. There are five general categories of solid garbage that include:

1) Biodegradable waste: food and kitchen
2) Recyclable material: paper, glass, bottles, cans, metals, and certain plastics.
3) Stagnant rubbish : construction, dirt, rocks, and debris.
4) Assorted waste: clothing, plastics,etc.
5) Household hazardous waste: toxic such as paints, chemicals, light bulbs, spray cans, fertilizer and pesticide containers, batteries,etc.

Cities and towns generally contracts out solid garbage removal services. They will submit bids, assess each bid, and recommend a company. The rubbish company will bill the city or town. These companies are privately owned so if a person has a lot of waste after a project such as home renovation, they can hire a garbage removal company to remove the refuse.

Because of environmental regulations and a growing demand for a cleaner environment, junk companies are now performing the following services:

Recycling Programs: Curbside recycling is usually available to all residential customers. Customers will separate their recyclables according to paper and plastics for curbside pick up. Depending on the contract, this is normally done every two weeks. There can be special recycling programs such as Christmas tree recycling. The trees are then made into mulch. Other special programs a town or city can offer are Spring and Fall Clean Ups. They are designed to encourage residents to get rid of large amounts of garbage.

Hazardous Materials: Every year, millions of people accumulate such hazardous waste products as batteries, paints and stains, cleansers and polishes, motor oil, antifreeze, pesticides and herbicides,etc. These are dangerous to the environment, people, and animals. A rubbish removal service is trained to remove these products safely and responsibly. They will sort and categorize the hazardous materials before storing them in containment units. The contracted hazardous waste hauler packs the items in drums and sends them to hazardous rubbish incinerator or other treatment facility for proper disposal. Some materials, such as used motor oil, lead-acid batteries and antifreeze, are recycled.

Compost Services: Many cities and towns offer a compost service. They will provide compost bins for people to place such items as kitchen food garbage, newspaper, and other items that can be composted. A contracted junk removal company will pick up the compost left on residential curb sides.

Energy Recovery Plants: Plants that convert rubbish to energy are popping up all over the country. These plants burn garbage to heat water which produces steam in much the same way power plants burn coal, oil, natural gas, or wood. The steam can cause a turbine to produce electricity. Junk removal companies that have energy recovery plants in their area will make use of these services.

Special Handling waste Removal Services: Cities and towns will have a contracted service to remove large items such as tires, air conditioners, household appliances, and construction debris. Tires are sent to a recycling or recovery facility and household appliances, after chlorofluorocarbon gas removal, are taken to recycling stations.

Individual Contracted waste Removal Services: There are situations where a person has too much waste to be removed by a city or town removal service. They will then enlist the services of a private company. They are trained and certified to dispose of waste, compost, and recycle residential goods. For a nominal fee, a company will come to your home and remove all of your excess trash.

Because of growing environmental concerns, most companies dispose of waste in ways that will have the least environmental impact. You will feel good knowing that you are doing your part to protect and conserve the environment.

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

A lot goes into making new products; energy, fuel, non organic materials and more. If we buy more items used, we will use less of the things that contribute to hurting God’s planet. Plus, we are being good stewards by making the most of everything we buy and use!

Some things we can buy used:

* movies. what’s the difference, really. used is cheaper, the same and better for the planet.

* music. see above.

* clothes. thrift stores can save you tons of money as well.

* books. buy them used or go to the library.

* cars. how used is up to you.

* furniture and appliances. garage sales and eBay are great places to start.

* homes. old houses are cool anyway.

* household items. there are many items you can pick up at a local good will or garage sale that are just as nice as going to the store and buying new.

* electronics. just be careful and always try it our before you buy.

* bikes. have you ever seen the price tag for a new bike recently. yikes! buy used and ride the bike as often as you can instead of driving. Double green for your trouble! lol.

* video games and systems. places like game stop are great. you can buy used, beat the game and then trade it in for another used game. too cool, right?

* toys. obviously clean and good condition are key here. if you look you can find some goodies. i have found a lot of cute items that my kids love.

As you can see, there are many ways we can help contribute to being good stewards of God’s planet. Including, buying used and spending our money wisely!

I was back in the grocery store this Saturday, but it was not the prices (although I did manage to keep it under ninety pounds once again) that caught my eye or even what other people were buying. In fact, what I noticed this Saturday did not happen until I was home and unpacking my weekly shopping. What I noticed was the amount of packaging, most of it useless, that I put into the bin. Of course, we have been using our green bags for over a year now so we are not throwing very many plastic ones away. Well, in fact we don’t really throw any away, because we try to follow the adage…Reduce, re-use, re-cycle. I want to look at how the 3 R’s of reduce, re-use, recycle fits into all of the Frugal Fam core values.

Family first. Since we are our children’s first and best teachers, I think that the time we invest in teaching them about all things environmental is an excellent investment in our futures and theirs. Isn’t it ironic that reduce, re-use, recycle could become the new 3 R’s. In fact so I don’t wear out my fingers re-typing it all over and over again, let’s us that term in the rest of the article to refer to reduce, re-use, recycle. It is never too early to begin either. At three, my daughter knows the difference between the bin and the recycle bag (sometimes better than my eighteen year old).

Saving money. In fact, in the UK most councils offer free recycling facilities to all residents, which means that recycling costs us nothing. There are examples too of how recycling can actually save you money though, such as my wormary, which produces organic liquid fertiliser and compost or reducing your energy consumption by turning down the thermostat. And as I have shown in past post about Freecycle, charity shops and similar services, you can save a great deal of money by re-using items that someone else may no long need.

But in the USA recycling too can actually pay money. Although not as easy for many American families to place bags or special bins on the stoop (although some forward thinking counties and cities are offering curb-side recycling as in the UK), the profit from this activity can be used to fund extras or meet essential obligations. Before I left Los Angeles in 2006, there were increasingly mini-recycling centres often in the parking lots of grocery stores. Families could take their paper, metal and plastic products and turn them into paper…paper money that is. In some ways this is more incentive to recycle than the UK system. What if your family could pay for its holiday through recycling? Perhaps even clean up your street? I know that my three years old loves helping me to pick up trash in her park. Could your family do something similar?

Environmentally friendly. Like I said, the 3 R’s are among the basics of environmentally friendly. It is one of the easiest things that we can all do to save this special planet for our children and grand-children. Alright, we have all heard the pundits talk about how recycling does not make a difference. So to clear up a few of those myths:

• Enough energy is saved by recycling one aluminium can to run a TV set for three hours.
• A steel mill which uses recycled scrap reduces related water pollution, air pollution, and mining wastes by at least 70 percent.
• Creating one ton of recycled paper uses only about 60 percent of the energy needed to make a ton of virgin paper.
• Seventeen trees are saved for each ton of recycled newspaper.
• Recycling steel and tin cans saves 74 percent of the energy necessary to produce them.
• Today most bottles and jars contain at least 25 percent recycled glass.

Healthy living. It may not be immediately obvious how the 3 R’s can make you healthier, but I have a couple of examples:

• Reduce your carbon footprint by walking to school, the store and anywhere else you can…also increases the amount of exercise you are getting. Walking is actually one of the best exercises there is.
• Eating fresher often means that there is less packaging as frozen, tinned and jarred products, which produce more waste also, are likely to have more added salts, sugars and preservatives.
• Reducing the carbon miles of your food by growing your own fruits and vegetables also allows you to grow them organically as well as having the benefit of reducing your stress through the pleasurable hobby of gardening.

Now that we have talked about how the 3R’s of reduce, re-use and recycle keep with the Frugal Fam core values, I hope that each of you will join me in this journey and share your ideas for Reduce, Re-use, Recycle.

Recycling has become the catch all phrase often used in place of the 3 R’s. But in its truest form recycling means taking one thing and changing it, usually chemically, into another. This is not to say that recycling is without value; it is certainly better than putting the items in the bin where they will end up in landfills and leach chemicals into our ground water. It is though to say that before you place anything in the recycle bag, first consider if you could reduce or re-use it, because everything that ends up in the recycling bag will have to be altered before it can be used again. Even then it is cleaner to produce goods from recyclables than from raw materials.

Here are just a few reasons to make certain that after you have reduced the amount of waste your create and re-used as many things as possible that your family puts as many things as possible into the recycling bins:

• Recycling one aluminium can saves enough energy to run a TV for three hours — or the equivalent of a half a gallon of gasoline.
• Each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!
• The 17 trees saved (above) can absorb a total of 250 pounds of carbon dioxide from the air each year. Burning that same ton of paper would create 1500 pounds of carbon dioxide.
• Recycling plastic saves twice as much energy as burning it in an incinerator.
• The energy saved from recycling one glass bottle can run a 100-watt light bulb for four hours. It also causes 20% less air pollution and 50% less water pollution than when a new bottle is made from raw materials.
• A modern glass bottle would take 4000 years or more to decompose — and even longer if it’s in the landfill.

Today is the actually a great day to talk about recycling. Each Thursday the council sends around men to collect our recyclables. The council gives us re-usable sacks, which we can use to collect all paper, cardboard, tin cans, aluminium, glass bottles and jars and plastic bottles. Unfortunately, they do not over recycling for other plastics. As I have been writing this series of blogs that has been one thing that I have been especially mindful of: how much plastic packaging manufacturers use that cannot be recycled and that it is estimated takes over 500 years to decompose in landfills.

But it is not just our plastics, glass, metals and paper that we recycle. Thanks to a wonderful programme through the Islington council, last year we were able to purchase a subsidized wormery to recycle our food waste into compost and liquid fertilizer for growing my own food. Actually, even though we may think that food thrown into the bin will degrade relatively quickly in the landfills, the biggest problem is the amount of methane, a dangerous green house gas, which it produces in that time. Methane is twenty times more potent than carbon dioxide and a major contribute to climate change. While my wormery cannot accommodate meat products I put all peels and unused fruits and vegetables into it. I should soon be harvesting my first patch of compost…just in time for my summer garden.

So how does my family do on recycling? Not too bad honestly. This week we had two bags of recyables and will only have two half full 13 gallon bin bags of other rubbish. Actually hubby and I got into a minor disagreement over the trash last night. One of the first rules of the 3R’s is to only throw out your garbage when the bag is full. In our case though, it had begun to smell. I am still looking for a solution…if anyone has ideas they would be greatly appreciated. But for a family of three adults and one pre-schoolers two large bags of recycling and one full 13 gallon bin bag in a week is pretty good I think. I imagine that there are single people, who put more than one bag in the bin each week.