To Buying Eco-Friendly Products A Shopper’s Guide: Is it Green?

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

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How Can Technology Help the Environment?

How can technology help improve the environment? Are we promoting a more singular existence, where individualism is the force that is driving us along? We are now living in a world that is in an accelerated mode of change and innovation. Is this rate of change detrimental to our existence? Think about this for a moment. On the one hand we have improvements in all areas of our lives some are greater than others. On the other hand we are looking at the effects of the harmful destruction of our planet earth.

The first computers started to emerge around the 1940’s, now we have computer processors in a lot of the electronic equipment we use every day. We even have computers that can fit in your hand that have more power than the first computers.The first Television and television transmission appeared in 1925 and now we are watching gigantic flat screens, some as big as buildings and others screens as small as wrist watches. In the past 80 years the medical field has also grown in leaps and bounds in the areas of IVF, genetic research, cloning, stem cell research, along with the progress in the prevention, cure and management of various diseases. Other fields such as astronomy, environmental science, weapons/warfare and engineering have also had their fair share of extraordinary development achievements.

Looking at the issues of Global warming and human environment interaction we are currently facing within our natural environment. Should we really be in a race to ruin the land where we live? We cannot keep up with the current technology, just look at all the equipment you have taken to the recycle tip in just the last 12-24 months. Consider how many Televisions, Videos, DVD players, Computers, Laptops, Hi-fi’s and Home entertainment systems you have changed or bought recently, the list is endless. When an improvement is made to a product it can sometimes make the original product obsolete. Satellite Navigation equipment a new and easily available product for everyone. Even if you only use it once a year it is believed to be a must have product. Mobile phones is another product every man and his dog has one these days. How often do you change your mobile phone for the latest model? Can you ever imagine being without a mobile phone? How did we ever cope without them? The raw materials used to make a phone cannot be recycled easily. 

I believe as we get to understand one part(s) of our lives we seem to lose sight of others parts that are equally as important. What can be done to slow down the rate of change or how do we as a nation become more aware of the effects of the rate of change has on our environment.

If we could not have a new television or other new product until the old one had been recycled properly we would help the environment tremendously. Today if we implemented this many products or versions of products would be missed because of the speed at which technology changes. Like the latest flat screen with super clear picture quality. It seem that every other week we get the next new and improved product. Just look at washing power or washing up liquid advertisements.

Just some food for thought more to come soon.

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Cheap Flights and Climate Change - Do We Want Too Much?

What can be done about this increasingly worrying contribution to global warming?

The most important options to reduce aircraft CO2 emissions are:

Changes in aircraft and engine technology; use of alternative fuels, such as (sustainably produced) biofuels; regulatory and operational measures such as improvements in air traffic management; economic measures such as inclusion of aircraft emissions in emission trading schemes.

But, as Giovanni Bisignani, manager of International Air Transport Association (IATA), stated: “Emissions trading schemes only make sense with efficient infrastructure. The IPCC estimates that there is 12% inefficiency in air traffic management globally: we produce up to 73 million tonnes of carbon emissions each year by aircraft flying inefficiently due to air traffic management limitations”. **

On a personal level we could ask ourselves especially in the developed world: “Do we really need to fly so frequently?” The use of telework, teleconference and video conference could be largely increased to plan work and meetings. Can’t the development of land and air transportation infrastructures be balanced better according to the real needs of people and businesses? Trains could connect cities better and more cheaply for example in Europe, where the prices are not competitive with those of many flights anymore (and night train services have been reduced if not cancelled).

Life styles do matter because if millions of people want to have cheap weekends in relatively close tourist locations, many flights are needed to satisfy their desires and consequently a lot of pollution is generated. Also, our per capita emissions could be cut also by reducing the “surplus” trips, by slowing down our life rhythms and enjoying more local attractions in our free time. Who knows? We could discover the “exotic” in our own neighborhoods without flying to the Caribbean Sea…

Furthermore the relationship between the costs and the environmental externalities (i.e. costs not included in the economy like health damages caused by pollution) needs to be considered as well: there are higher marginal impacts for short-distance flights that should be considered in prices paid by passengers.

All these political, technological and personal choices are some of the good examples needed by the developing countries to follow the 21st century’s Western society along a new sustainable path which looks like the only good alternative forward.

**”Talks to reduce aircraft global-warming emissions

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

Green Technology

Recycling - What it Really Is

Recycling has become the catch all phrase often used in place of the 3 R’s. But in its truest form recycling means taking one thing and changing it, usually chemically, into another. This is not to say that recycling is without value; it is certainly better than putting the items in the bin where they will end up in landfills and leach chemicals into our ground water. It is though to say that before you place anything in the recycle bag, first consider if you could reduce or re-use it, because everything that ends up in the recycling bag will have to be altered before it can be used again. Even then it is cleaner to produce goods from recyclables than from raw materials.

Here are just a few reasons to make certain that after you have reduced the amount of waste your create and re-used as many things as possible that your family puts as many things as possible into the recycling bins:

• Recycling one aluminium can saves enough energy to run a TV for three hours — or the equivalent of a half a gallon of gasoline.
• Each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!
• The 17 trees saved (above) can absorb a total of 250 pounds of carbon dioxide from the air each year. Burning that same ton of paper would create 1500 pounds of carbon dioxide.
• Recycling plastic saves twice as much energy as burning it in an incinerator.
• The energy saved from recycling one glass bottle can run a 100-watt light bulb for four hours. It also causes 20% less air pollution and 50% less water pollution than when a new bottle is made from raw materials.
• A modern glass bottle would take 4000 years or more to decompose — and even longer if it’s in the landfill.

Today is the actually a great day to talk about recycling. Each Thursday the council sends around men to collect our recyclables. The council gives us re-usable sacks, which we can use to collect all paper, cardboard, tin cans, aluminium, glass bottles and jars and plastic bottles. Unfortunately, they do not over recycling for other plastics. As I have been writing this series of blogs that has been one thing that I have been especially mindful of: how much plastic packaging manufacturers use that cannot be recycled and that it is estimated takes over 500 years to decompose in landfills.

But it is not just our plastics, glass, metals and paper that we recycle. Thanks to a wonderful programme through the Islington council, last year we were able to purchase a subsidized wormery to recycle our food waste into compost and liquid fertilizer for growing my own food. Actually, even though we may think that food thrown into the bin will degrade relatively quickly in the landfills, the biggest problem is the amount of methane, a dangerous green house gas, which it produces in that time. Methane is twenty times more potent than carbon dioxide and a major contribute to climate change. While my wormery cannot accommodate meat products I put all peels and unused fruits and vegetables into it. I should soon be harvesting my first patch of compost…just in time for my summer garden.

So how does my family do on recycling? Not too bad honestly. This week we had two bags of recyables and will only have two half full 13 gallon bin bags of other rubbish. Actually hubby and I got into a minor disagreement over the trash last night. One of the first rules of the 3R’s is to only throw out your garbage when the bag is full. In our case though, it had begun to smell. I am still looking for a solution…if anyone has ideas they would be greatly appreciated. But for a family of three adults and one pre-schoolers two large bags of recycling and one full 13 gallon bin bag in a week is pretty good I think. I imagine that there are single people, who put more than one bag in the bin each week.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.