How to Address Contaminated Land Issues

Under the relevant European Directives, an Environmental Statement is the formal product of an Environmental Impact Assessment. Environmental Statements are often organised in a way that describes the environmental baseline, mitigation and effects for each type of environmental receptors: ecology, water resources, archaeological resources, human beings etcetera. Contaminated land is often managed in the same ways as the various environmental receptor groups, although it is principally a cause of impacts rather than a receptor. It also often refers to a pre-existing condition and its damaging effect is on a variety of different receptors such as human health, structures and buildings, surface water features, groundwater features and ecology. This often means that land contamination specialists struggle with integrating the issue in a logical manner in an Environmental Statement. Sticking to the structured approach of an environmental statement is essential to ensure a clear description of the existing environmental condition, the potential impacts and the actions taken to avoid, minimise, offset or manage the impacts. This article is based on UK practice and legislation, although fundamentally the issues should be similar within other contexts.

Contaminated land is in many countries considered on a source-pathway-receptor basis. This is important to understand the impact land development can have on the issue of contaminated land. Development can interfere with any of these three elements. It can introduce sensitive receptors by changing the use of land, for instance by building new residential units on a site that was previously used for heavy industry. New pathways linking pre-existing contamination with an existing receptor can be formed, for instance when piling through a non-permeable layer connecting a layer of contaminated soils with a deep aquifer. Finally by introducing pollutants on the site a development project can introduce a potential source of contamination.

The second element to consider is the structured approach of an environmental statement. Apart from the introductory and procedural elements described in the environmental statement, a good environmental statement comprised the following sections:

• environmental baseline conditions
• potential environmental impacts
• mitigating measures
• residual environmental impacts

There should be a logical relation between the different sections. Any receptor that is affected and described in the section about the potential impacts and effects should have been introduced in the section describing the baseline. Any material impact should be assigned a mitigation or management action etc. Implementing this structure allows a clear description and understanding of the environmental impacts and the way it will be managed.

Applying these principles to contaminated land will result in a baseline condition section that describes the current sensitive receptors that are present within the potential sphere of influence of the development, the sensitivity and importance of these receptors, the presence of any pre-existing contamination and the presence of actual and potential pathways. The next section, potential environmental impacts or effects, first considers the impacts that the development will have in terms of the introduction (or removal) of sensitive receptors and the creation of new pathways between existing and potential pollution sources and receptors. In addition this section will describe the potential environmental impacts that are associated with the introduction of new sources of contamination. In the third section, mitigating measures, a description of the actions to mitigate each of the impacts that may occur should be provided. Finally a statement of the residual impact of the development is provided in the last section: residual environmental impacts.

Paul Giesberg is an environmental consultant with a special interest in environmental impact assessment and sustainability in land use development.

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The World Energy Crisis - How Can We Cope?

The world has some decisions about sources for future energy. The increase in population and increasing demand present a problem. The cost of conventional non-renewable energy sources is on the rise. Oil, gas, water, coal, and other natural resources have a limit to their supply.

Gas, Oil and petroleum products are more expensive than ever, and the supply is running thin. Many may think that the planet may never run out of these however it seems that drilling these supplies is becoming ever more difficult. There have been three major energy crises thus far.

Due to the shortage of resources and decreased output, the cost of these energy sources has increased rapidly over the years.

How long will it take before all of these resources are exhausted? The truth is that we really do not know. Experts say that 50% of the world’s supply of available oil has been exhausted. Every day the demand is increasing and it could take mere decades to exhaust the supply of crude petroleum.

What could possibly be done about this situation? How can we as a society cope with the energy crisis at hand? What can we consumers do about this? We can all start by understanding the importance and impact that energy has in our lives. These supplies of energy should not be taken for granted. Additionally we should avoid wasting energy.

There are simple things that we could do to conserve such as getting involved with a car pool, check our car tires for proper inflation, and using fuel efficient vehicles. If we can cut down on our use of fuel and oil in everyday activities we can be further prepared for the impending energy crisis.

Another way that we can cope with the energy situation is by utilizing renewable energy sources. Solar and wind power systems are becoming ever more available. These power solutions are feasible, cost effective and environmentally friendly. In addition, you save on your power bill and help contribute towards a better future for our world.

Make power at home with solar and wind energy to eliminate your power bill. Get our complete guide at EnergySolutionsDIY.com.

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Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

Green Tech

the Toronto Auto Show

Go Green With Natural Finishes

Finishes are coatings that are  applied to the external and inside surfaces of walls to protect them from the elements and from wear and tear.  They also improve the appearance of the structure and are used to enhance the design of rooms.

Petroleum, our main source of oil-based wood finishes and paint, is a non-renewable resource.  There are now paints and finishes on the market that are derived from a renewable resource, which  in a small way, helps to reduce dependence on oil, and  contributes to a more sustainable world.

The basis for these products is whey, which is a product of cheese making, and which has a high biochemical oxygen demand (BOD).  This increases the burden on waste treatment facilities, and can also pollute our natural water sources.  In the last ten years, this by-product has been used for many new purposes, one of which is natural wood finishes.

When choosing paints for your decorating, use the low or no VOC (volatile organic compound) paints. For hundreds, no, thousands of years, earth, clay and lime have been used, both in hot and cold areas of the world.  And now this knowledge is being readapted for contemporary use. If you do any redecorating or new building, it makes sense to contribute to having green, healthy surroundings.

Low and no VOC paints have less smell and less impact on air quality.  EPA studies have shown that indoor air quality is up to five times more toxic than outdoors, mainly because of toxic emissions from paint and finishes. This particularly affects anyone with allergies, asthma, or chemical sensitivities. With the new “green” paints, there will be lower contamination of landfills, groundwater, and the ozone.

Switching will not cost you more.  Cleanup is easily done with soap and water, instead of toxic chemicals, and brushes can easily be cleaned and reused.  The paint is still washable, and is far less harmful to you, your pets, and the environment.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

• “Global warming is real, and here’s a CFL lightbulb and more info.”
• “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

• retailers (and the manufacturers) of compact fluorescent bulbs
• shade-grown coffee
• cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

• using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Both Man and Nature Cause Global Warming

It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.

One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.

That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.

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Green Driving Tips

Are you trying to make changes in your lifestyle that will help to preserve some of the natural resources being used everyday? There are many things that individuals can do to make a difference. However, one of the biggest concerns is the problems caused by all the vehicles being driven today. Everyone knows that vehicles put out gas emissions that add to the amount of air pollution already causing problems for humanity. But what can you do?

Very few people can do without some sort of vehicle in today’s society. It would be almost impossible to get from one location to another without driving most of the time. Still, it’s important to do all you can to reduce the amount of pollution being emitted into the air. Since buying a hybrid is not an option that everyone can take advantage of, here are a few tips for driving green that will help reduce pollution caused by vehicles.

• Proper Maintenance - One of the best things that you can do to make sure you’re driving green is to keep the maintenance up on your vehicle. Keep it tuned up, air filters changed and make sure the tires are inflated properly.

• Carpool When Possible - It may not always be possible to carpool but do so whenever you can. This will make more of a difference than you might think.

• Plan Your Trips: If you plan your trips in advance you can cut down on your driving time. You can plan the shortest route that will accomplish everything you need to get done. Stop by the store on your way home from work instead of going home first and leaving again. Anything that reduces your driving time will help.

• Walk More - When you’re visiting a neighbor, going to the local park or anywhere that is near your home, try walking whenever it’s practical to do so.

• Cut Down on the AC - Only use the air conditioning whenever it’s absolutely necessary. You can roll down the windows other times to let a breeze blow through.

• Drive Smart - Driving smart includes avoiding sudden stops and starts and driving the speed limit. Speeding uses more gasoline and produces more pollution than necessary.

These are all simple and easy things that everyone can do to help the environment. If every driver were to make these changes it would make a huge difference in the amount of pollution created each day.

Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Lisa Mason, Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

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Water Efficiency - The Resource Matrix Part 1 of 4 - Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

LAUGH OR CRY TV

Why You Should Start Recycling Today

Recycling is like exercising - everyone knows we should do it, but not all of us do it as frequently as we should and many of us don’t do it at all. However, there are tons of reasons why you must make an effort to recycle as much as feasible. If you have not been diligent about recycling, this article provides some great reasons why you should start.

1. Recycling cuts back on global warming.
2. Production of certain materials from the start can release serious amounts of CO2 into the atmosphere.
3. Recycling paper saves trees - for each ton of paper recycled, 17 trees are saved. Each of these trees can extract around 250 pounds of carbon-dioxide from the air in a year.
4. Recycling makes us more energy-efficient. It frequently takes a great amount more energy to form something from nothing than to reuse it.
5. It keeps our landfills from overflowing. We are fast running out of space for landfills especially near towns.

Beach towns have been dumping trash into their seas for years to by-pass the difficulty, but with widespread sea ecological collapse, this isn’t longer a practicable option. Worse yet, it’s hard to find land in suburban and agricultural areas whose residents will permit landfills to come into their areas without a fight. The squeeze for rubbish heap land is only going to become worse in the future.

Recycling gives us some hope. Studies show that 60% to 75% of rubbish in landfills can be recycled. That suggests that if everyone recycled, we would have 60% to 75% less rubbish in our landfills, and we’d need at least that far less land for rubbish disposal. The rubbish in landfills is mostly not treated in any way it’s simply thrown in a huge hole and buried over. A lot of this rubbish isn’t environmentally friendly or readily biodegradable and it is unsurprising that contaminants can get into our water. It is also a major reason why it isn’t safe to drink from streams and brooks when you are hiking and camping even when it’s like you are in a spotless environment. It reduces air pollution. A lot of factories that produce plastics, metals, and paper products release poisons into the air.

For instance, plastics are usually burned in incinerators. Plastics are made with oil, and that oil is released into the atmosphere when the plastic burns, creating significant greenhouse-gas emissions. From manufacturing to processing, from collection to invention it’s common knowledge that recycling is an expansion industry, earning billions of bucks yearly. Our desire to recycle is only going to grow more insistent as populations grow and as technology changes. It adds to property worth. It is obvious a rubbish heap near your house can decrease your property values significantly. Recycling decreases the quantity of land required for landfills. This decreases the quantity of homes near landfills, keeping property values up and house owners cheerful. The more folks recycle, the less landfills we need and if enough folks pitch in, recycling should pay off for everyone. It is good business. Pitting business against the environment is a lose-lose situation - everyone suffers.

Commercial factories and processing plants save masses of cash on energy and extraction systems when they use recycled materials rather than virgin resources. They also make sure that basic resources don’t become a scanty commodity, keeping demand and costs down and making sure that their business can continue for years to come. One person can contribute. Many of us think this is true with recycling, too but the reality is that small acts of recycling make a giant difference.

David Sein is a freelance journalist reporting on socially conscious issues.

Analyst Crushes Solar Sector (FSLR, TSL, JASO, SOLR, SOL, STP, WFR …

Oil is off the peak again, the markets went soft, and governments are going to have to review spending on all frontsâ?¦ including most subsidies. All of this aligns rather poorly for the solar sector. After the recovery we have seen from …

Oprah & Sarah Palin, Time to Make Solar Mainstream â?? CleanTechnica …

One Block Off the Grid (our former owner) has a great post this week on â??Why Solar Can’t Go Mainstream Without Sarah Palin.â? While I don’t agree with every specific point in the article, I think the general points are very important and …

Quantum to produce solar roof for Fisker Karma - SmartPlanet

Lake Forest, Calif.-based Quantum Fuel Systems Technologies announced on Wednesday that it received $9.4 million for the first production series of.

Do we need this? Solar recharging stations for electric bikes …

Kyocera has launched a solar recharging station for electric-assisted bicycles and the system will debut in Japan this month. These stations use Kyoc.

Solar-powered air-conditioning for vehicles developed

While solar-powered AC systems â?? even portable ones â?? are nothing new, there’s been a problem getting their size down to a point that would allow them to cool a vehicle. While cars may have to wait a bit longer, truck drivers look like …

USA - China - A G2 For Climate and Economy?

China appears to view global warming as an economic issue, Obama’s administration is primarily focused on the current economic crisis as well, but climate change is also a serious crisis and a threat to the world’s economic system itself with all its present and predicted impacts. Don’t these global problems require an integrated economic and environmental strategy? The hypothesized summit between Barack Obama and the Chinese president, Hu Jintao, could be an important step to accelerate urgent actions needed both to face the global economic downturn and to build a solid climate pact.

China, in its last 5-year plan, sets targets to reduce national energy intensity (energy used per unit of GDP) by 20% between 2006 and the end of 2010. According to Deborah Seligsohn, China Program Director on Climate, Energy and Pollution of the World Resources Institute, this target seems to be realizable given their latest remarkable record (-1.8% in 2006, -3.7% in 2007, and -4.2% in 2008.) Last month Hillary Clinton met experts from the Asia Society and the Pew Centre for Climate Change that together wrote a report that could help the creation of this US-Chinese partnership on climate change. But the good examples from China, although not directly referred to CO2 emissions, and Obama’s ambitious plan on energy and climate will need decisions from other 13 countries (or federations such as the EU), including Russia, India, Japan to get 80% of world’s emissions “under control”. Nowadays the other 173 countries account for about 20% of total CO2 emissions, but population increase and old development patterns could dangerously increase their “pollution share” in the future: every nation will be then required to cut the CO2, but large amount of money are needed to do so. Where will our leaders take Dollars, Yuan or Euros these days?

Next steps: -264 days to COP15:
Two events along the path to Copenhagen will take place in Bonn from March 29th to April 8th: the 7th session of the AWG-KP (Ad Hoc Working Group on Further Commitments for Annex 1Parties under the Kyoto Protocol) and 5th session of the AWG-LCA (Ad Hoc Working Group on Long-term Cooperative Action under the Convention). As we can read on the UNFCCC website “this is the first of three planned negotiating sessions before COP 15 in December” and can hopefully prepare a good ground for delegations and political leaders to decide upon.

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

Article Source: http://EzineArticles.com/?expert=Luca_Marazzi

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